

Swoop Baby
Swoop Baby is your trusted partner for all things baby sleep. Founded by Sarah Clifton, a certified infant and toddler sleep specialist and mother of two, we help families establish healthy sleep habits from newborn through toddlerhood.
“We believe sleep should be a positive experience for both baby and parent. It’s not just about better sleep; it’s about reducing stress and helping parents enjoy the journey.”
– Sarah Clifton, Founder & Sleep Specialist
At Swoop Baby, we offer personalised, science-backed sleep solutions, guiding families through everything from the fourth trimester to sleep regressions and age-appropriate routines. Our holistic approach addresses sleep environments, feeding and nutrition, sleep associations, independent sleep, soothing techniques, and a variety of settling methods to create tailored sleep plans that meet each family’s unique needs.
We provide both in-home and remote support, including our ‘Newborn Nights’ service, which offers overnight care from a trained newborn care specialist, giving parents much-needed respite. Our ‘Fourth Trimester Program’ ensures a smooth and positive transition to parenthood.
Our mission is simple: to bring confidence, support, and consistency to families when it’s needed most—at sleep time. Whether you’re establishing your baby’s first routine or tackling toddler sleep challenges, we’re here to help your family thrive, night after night.